How to Download B2B Product Marketing For Tech Startups: Understanding and executing product marketing activities with minimal resources for maximum company growth RTF
B2B Product Marketing for Tech Startups is based on a collection of insights and experiences. It is intended for the product marketer in a tech startup with limited resources who therefore needs to take over many general marketing activities. It gets directly to the point and provides practical advice on how the product marketer can grow the business with minimal resources.In this book, you'll learn to:•Understand the job of a B2B product marketer•Get an overview of the product marketing fundamentals in a start up context including product positioning, pricing and promotion•Understand the connections within an organization between product marketing and general marketing, product, engineering, sales, & client services and the deliverables towards these teams•Get a detailed description of B2B marketing activities, how they work and what role the product marketer plays•Learn how to prioritize to create an actionable product marketing planThe goal of this book is to provide you at least five actionable ideas that you can immediately implement to grow your business.This book was written by Dr. Andreas Schroeter. He is a successful serial entrepreneur with more than 15 years experience in the digital space. His current startup wywy was voted German Startup of the Year 2012 and he was voted amongst the top 3 German founders in 2013. As an entrepreneur, he had the unique opportunity to build, test, and refine marketing activities at the cross-section of marketing, product, sales and client services, but always with the typical startup resource constraints regarding time, money and personnel.
